I work with clients on growth opportunities in their career and life.
I advise on sales strategy, marketing, and recruiting for technology, wellness, and retail brands.
About
Hi, I’m Liisa — leadership coach, and longtime believer in the power of authentic connection and growth.
With over 20 years of experience in technology enterprise sales and marketing, I’ve led high-performing teams and strategic partnerships at some of the most innovative companies in the world — including Google, YouTube, Facebook, Instagram, and Snapchat. I’ve had the privilege of working closely with clients across Retail, Fashion, Technology, CPG, and Grocery/Drugstore industries, helping them drive meaningful business outcomes and adopt new technologies that transform how they operate.
From growing revenue 60–70% quarter over quarter, to coaching sales and account management teams through complex sales cycles — I’ve always been passionate about people, progress, and potential. Whether guiding pre-sale strategies or building post-sale relationships, I thrive when supporting teams and individuals as they navigate change, growth, and opportunity.
My background has included deep collaboration with C-level leaders, building cross-functional teams, and crafting multi-million dollar partnerships from the ground up. I love bringing people together, fostering long-term client relationships, and helping teams not just meet goals, but exceed them.
In 2023, I chose to take a step back professionally to invest more time with my children — and in that space, I also reconnected with something deeply important: digital wellness and emotional resilience. I became a volunteer with ScreenSense and KidsInRealLife Marin, helping organize a community-wide symposium to address screen use among children. Inspired by Jonathan Haidt’s The Anxious Generation, I dove into studies at Stanford in Psychology, Parenting, Tibetan Buddhism, and Compassion Research.
These experiences have deeply influenced my coaching practice. Today, I work with professionals who are ready to grow with intention — whether navigating career transitions, strengthening leadership presence, or deepening relationships at work and at home.
Perspective
My coaching is grounded in empathy, curiosity, and action. I support my clients in building resilience, cultivating self-awareness, and developing a more compassionate and connected leadership style. I was fortunate to have excellent coaches who taught me that perspective and a growth-mindset are the key to more joy.
As a consultant I share thought leadership and best practices on culture, consultative sales and brand marketing, and love to support search and recruiting for talent from my network of colleagues and clients.
I spent most of my childhood in England and Finland, and studied abroad while I was in college. This gave me resilience that helped me thrive in the high-growth and evolving teams where collaboration was key to success. I have a B.A. in Communication from U.C. Santa Barbara, attended The Tuck Bridge Business Program at Dartmouth, and am an on-going student at the Stanford Continuing Studies program.